SEO Marketing: What It Is and How to Get Started

Any company regardless of size can work to improve its search engine optimization and boost its ranking on the SERP. The more quality content you produce, the more that the search engines have to read and understand what your site is about and how you help consumers. By improving SEO, your business is working to make it easier for search engines to understand and index your content. We’ll also look at some other frequently asked questions about search engine optimization to help you better understand what it is and why it’s important to your business.

Why is SEO marketing important?

Besides images, a website may include other multimedia elements such as videos, podcasts, and audio. If you don’t do it, Google will only index one of the versions or get confused, which can negatively affect your rankings. A canonical URL tells search engine crawlers which version of a page they should index. If you have a piece of software, physical product, consulting service or ANYTHING of value that you sell, you can easily turn that into dozens of high-quality backlinks.

Backlinks

Many keyword research guides recommend focusing on the so-called long-tail keywords – keywords that are more specific and usually consist of more words. Besides the keyword suggestions, professional tools offer other useful SEO metrics and insights to evaluate the keywords and pick the best ones. So they can save you BHS Links a lot of time and give you a competitive advantage. In the last 25 years, search engines moved from pure text-based evaluation to the machine learning age.

Local on-page optimization

For many companies, SEO is critical to a successful digital marketing strategy. Crafting a great SEO strategy requires a strong understanding of a website’s core audience, offerings and goals. To keep improving, it’s crucial to measure performance using tools like Google Analytics or Google Search Console, watching for increases in organic search traffic and conversion rates.

• A high bounce rate is not always a bad thing but in general, a lower bounce rate is almost always better.
• If not, look for alternative keywords that might be more achievable for your business.
• When trying to rank for a term such as ‘shop’, using variations of the word on the page (shopping, shopped) will all be considered the same stem keyword by Google.
• Non-traditional search results (not a ’blue link’) like videos, tweets boxes, or featured snippets.
• Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body.

When actively building links, it’s important to avoid black hat activities, and rather focus on more organic link building. A few years back, SEO focused on tactics like excessive keyword use and link farming. As search engines grew smarter, strategies shifted towards creating quality content and building organic links, prioritising relevance and value for users.