This episode of the podcast cognitive dissonance theoryal Grooves features an interview with Dr. Kathleen Vohs on cognitive dissonance theory. Dr. Vohs discusses the topic as it relates to supporters of Former President Donald Trump justifying one of his controversial tweets in 2019. It provides an introduction to the theory and covers the topics of cognitive dissonance following decisions, the effects of forced compliance, the impacts of voluntary and involuntary exposure to information, and the role of social support. Discrepancy between an attitude and a behavior – eating a doughnut while thinking of reducing calorie intake – leads to psychological discomfort called cognitive dissonance (Harmon-Jones, 2019). An introduction to cognitive dissonance theory and an overview of perspectives on the theory. A person who feels defensive or unhappy might consider the role cognitive dissonance might play in these feelings.

Inconsistencies between https://ecosoberhouse.com/ and actions, or between two beliefs or values, happen all the time, but that doesn’t mean they’re enjoyable. “When a person is holding themselves in contradictory stances, attempting to hold opposing viewpoints, they have to expend mental energy to block out their own hypocrisy,” Curry says. Encountering these types of advertisements frequently can lead to stress if you do take the messages at face value. It explains a lot of common human tendencies, such as rationalization, justification, and why we shift our beliefs over time. And not dealing with the dissonance can affect your mental health and well-being.

Magnitude of Dissonance

Researchers predicted that the participants who were made to give personal reasons would be more likely to purchase condoms in comparison to the group that was asked for a generalized reason. The participants were asked to make a videotape discussing the importance of using condoms to avoid contracting AIDS. Later, two groups of participants were asked about the reasons behind not using condoms in the past and also insisted to buy and use condoms in the future.

It is a normal feeling that all humans have experienced when one’s thoughts and actions clash. However, this presents an opportunity for growth or self-development, depending on the response which is also a reflection of an individual’s mental health . The cognitive dissonance theory is a psychological phenomenon that occurs when one’s ideas, beliefs, values, or behaviors contradict each other, resulting in distress or discomfort leading people to take action to resolve the said contradiction. The theory of cognitive dissonance is nothing foreign to the public relations world. Cognitive dissonance is the reason people react to new cognitions in a certain way, and change their behaviors or attitudes.

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When you lie, you feel bad – you are experiencing cognitive dissonance. Cognitive dissonance can occur in three stages of discomfort that may or may not lead to changing one’s actions and/or attitudes. Cognitive dissonance’s definition is a feeling of unease when there is tension between one’s beliefs, attitudes, values, and one’s actions.

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