What an agency’s services include also determines the price of an SEO audit. For instance, an agency that provides the bare-minimum technical audit may charge lower rates than an agency that provides a comprehensive technical audit. However, you may pay more or less than this range depending on your unique business. For example, businesses with larger websites will usually pay more for their audit since there are more pages to analyze.
Are you interested in Embedding an SEO Audit Tool into your site?
A well-established geospatial software company needed their website to match the caliber of their business. During an initial audit, Cadence found that their URL taxonomy was disorganized, affecting their SEO performance. By creating a more structured site architecture, Cadence helped Google better recognize which pages were most important, improving rankings for the key pages. To be truly effective, radio marketing should be supported by a strong SEO foundation. If someone hears about your business and then searches for related keywords online, they should be able to find you easily.
In addition, you should integrate keywords into your titles and meta descriptions. This will help your pages rank higher in search results for those keywords. WebFX will identify these on-page ranking barriers and recommend the necessary changes with our SEO auditing services. Identifying and fixing these on-page factors can have a significant, immediate and positive impact on your rankings. Choosing the right tool can be the difference between making minor tweaks and undergoing a full-scale SEO overhaul.
Organic traffic refers to interactions with users who land on your site through unpaid search engine results (as opposed to sponsored content). High organic traffic indicates you’re bringing in and engaging users with targeted interests, which grows your site’s credibility. Google often modifies its search algorithm through routine updates, which usually focus on limiting spam, vetting content SEO Anomaly quality, and addressing other SEO concerns. Google PageSpeed Insights is a tool that works in tandem with the Chrome User Experience Report.
This service saves your team time, especially if you’re unfamiliar with technical SEO. You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services.
Improve website navigation and user experience
- Google is constantly being improved and with it, there is less of a chance to manipulate the system.
- For instance, you can set up automatic crawls to track the number of issues as you progress.
- As mentioned, an audit provides your company with insight into your keyword strategy.
- Search engines use titles and meta descriptions to form a search snippet.
We can typically get an SEO audit complete in 10 to 14 business days. We designed our on-site optimization service with businesses like yours in mind that lack the resources or skill to apply all of our proposed changes and edits. We use it to generate an overall “score” for each page of your site – and we can track how those scores change over time with our optimization efforts. Once flagged, it’s relatively easy to correct these mistakes after your SEO audit.
Does the site have speed issues?
But if so, make sure that you have a custom 404 page and that you update any internal links (i.e. don’t link internally to the 404 page). There are hundreds of factors an SEO audit can cover, which is why audit tools are so important. Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries.
And it’s something you need to prioritize as part of your SEO audit checklist. If there are issues with your JavaScript, Google (and potentially your users) won’t be able to see your pages properly. When you do, you can improve your rankings in search results. Go through and fix each of these issues to improve your website’s performance. You can also click “Why and how to fix it” or “Learn more” to get advice on solving the issue.
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